Product
Challenge: How can I check what's in the fridge when I'm out shopping?
Knowing what's inside the fridge and pantry is often considered the "holy grail" of food management. Being able to see where food items are, how much is left, and how long they've been there is the first step toward efficient food management. The Samsung Family Hub Refrigerator's View Inside feature offers real-time sensing capabilities, while the View Inside app aids in planning for better shopping and cooking. Today, the View Inside feature is one of the most popular among Family Hub users.
The "pain" of not knowing what to buy
The development of "View Inside" on Samsung's Family Hub Refrigerator
Challenge 1 - Where does the camera go?
We determined the "weatherstrip" inside a french door fridge contained a power source to regulate condensation. This finding became the primary location for fisheye lenses. Initial and iterative prototypes used multiple action cameras mounted inside the fridge.
Challenge 2 - What is the user experience like on my mobile device?
Understanding MVP for a new product, we focused on intuitive pan and zoom and deprioritized multiple camera views and lens correction.
Challenge 3 - Beyond seeing inside my fridge and what not to buy, what else does it allow me to do?
With the use of computer vision, we prototyped labeling items to create inventory and tracking items to determine location and time spent in fridge.
Primary Roles
Ideation Generation, Concept Development, UX/UI, Use Cases, Prototyping, Project Management
Secondary Involvement
User Research, Promotion
Activation
Challenge: As the 5G era approached, how does a company demonstrate the significance of 5G phones?
Through innovative thinking, strategic partnerships, and leadership in prototyping, Samsung Electronics Europe created the world’s first remote-controlled car using a 5G network and a Galaxy S10 5G phone. This groundbreaking demonstration took place at the Goodwood Festival of Speed, showcasing the impressive capabilities of 5G technology.
The 5G remote drifting experience was hailed as one of the top five experiences at the Goodwood Festival of Speed by the esteemed UK magazine, T3. At the time, the Samsung Galaxy S10 held the largest market share for 5G phones in Europe.
Challenge 1 - Identify the major components and players to create an execute a demo; identify partners to co-execute an activation.
Establishing technology components early on meant partnerships in turnkey remote driving, simulation hardware and telecom that allowed early proof of concept testing. In addition, automotive partners supplemented storytelling, design, press and social engagement.
Challenge 2 - Defining metrics of success for proof-of-concept in the UK.
Despite successful proof of concept testing in the US, testing in the UK faced unique challenges with new 5G equipment, new UK partners and logistics all the way up to the event. Teamwork, communication and the desire to put on a show lead to 4 successful demos during the 4 day event.
Primary Roles:
Concept Development, Project Management, Execution
Environment
Samsung Electronics America
Located in Silicon Valley, the Product Innovation headquarters featured diverse working environments, including User Experience Zones for all product categories, workshop spaces, project rooms, and private offices. These spaces were designed to inspire new ideas, foster collaboration, and promote a spirit of innovation across the organization.
Primary Roles:
Design, Concept Development, Project Management
User Experience Zones
A versatile physical space designed to showcase the consumer journey and demonstrate new concept prototypes. By leveraging storytelling, projection mapping, video, and interactive touchpoints, these concepts are presented within spatial contexts alongside their accompanying user interfaces. User Experience Zones were initially piloted in San Jose and Mountain View, and later established in the New York headquarters.
Primary Roles:
Design, Concept Development, UX, Prototyping, 3D Mapping, Execution
