Concept Development Approach
Active Understanding & Early Exploration
Diving into projects with energy, curiosity and creativity, we gather information from all information realms, seed early research points, and loosely visualize ideas. This stage allows the team in mapping out a strategy for how the project will unfold.
Research Driven Ideation
After attaining research knowledge, we collaboratively and systematically ideate. Structured group workshops, solo and dual ideation sketch sessions allows the team to entertain multiple project narratives, identify user pain points and uncover opportunities.
3D Modeling - Mid to Final Phase
A critical visualization tool at all stages of concept development, 3D modeling accounts for exploring and defining product size, features, in-context imagery for multi-audience alignment.
2D Visualization
2D Visualization comes in the form of traditional hand sketching, digital sketching, UI prototyping, use case scenario storyboarding and graphics.
Rendering & Presentation
Concept Finalization utilizes high quality, high resolution renderings, complete with defined features and value propositions.
Collaborators
User Research
Qualitative and Quantitative research specialists
Engineering & Product Development
Specialists in looks-like prototypes and works-like prototypes
Concept Video Production & Photography
Specialists in storytelling, concept animation, live action, product photos, scripts, and voice over